Lead. Empower. Act. Profit. As a part of our annual leadership conference, we brought together 160 of our leaders from around the world to establish clarity around what leadership means at TechStyle Fashion Group. The objective was to create a campaign for the 3-day conference which included both digital & printed assets. The design approach was focused on the concept of taking the “LEAP”, signaling momentum and foreshadowing a fun & inspiring experience. This layering of elements, along with lively, colorful & confident brand/tone created the sense of harmony & progress.