LEAP 2017

LEAP | Lead. Empower. Act. Profit. As a part of our annual leadership conference, we brought together 160 of our leaders from around the world to establish clarity around what leadership means at TechStyle Fashion Group. The objective was to create a campaign for the 3-day conference which included both digital & printed assets. The design approach was focused on the concept of taking the “LEAP”, signaling momentum and foreshadowing a fun & inspiring experience. This layering of elements, along with lively, colorful & confident brand/tone created the sense of harmony & progress.

Client

TechStyle Fashion Group
(In-House)

Role

Creative Director

Team

Lead Designer

UI/UX Designer

Graphic Designer

Photography

Retouching

Cody Saya

Tai Zhang

Casey Manley

Jenny Erickson

Jeff Bermudez

graphic designer, brush lettering artist, and waffle enthusiast

krislam chin