LEAP 2017

LEAP | Lead. Empower. Act. Profit. As a part of our annual leadership conference, we brought together 160 of our leaders from around the world to establish clarity around what leadership means at TechStyle Fashion Group. The objective was to create a campaign for the 3-day conference which included both digital & printed assets. The design approach was focused on the concept of taking the “LEAP”, signaling momentum and foreshadowing a fun & inspiring experience. This layering of elements, along with lively, colorful & confident brand/tone created the sense of harmony & progress.


TechStyle Fashion Group


Creative Director


Lead Designer

UI/UX Designer

Graphic Designer



Cody Saya

Tai Zhang

Casey Manley

Jenny Erickson

Jeff Bermudez

graphic designer, brush lettering artist, and waffle enthusiast

krislam chin