leap 2016

Lead. Empower. Act. Profit. For the first time in JustFab Inc. company history, we brought together 150 of our leaders from around the world. The objective was to create a campaign for the 2-day conference which included both digital & printed assets. The design approach was focused on the concept of taking the “LEAP”, signaling momentum and foreshadowing a fun & inspiring experience. This layering of elements, along with lively, colorful & confident brand/tone created a sense of harmony & progress. LEAP 2016 resulted in a new annual event, establishing clarity around what leadership means at JustFab Inc.